Is Social Media Crowding Out the Quiet Voice of Reason?
The furore over Philip Schofield’s interview with the Prime Minister where he handed David Cameron a list of suspected paedophiles he had collected in a couple of minutes came at the beginning of the...
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Lucy Kellaway’s Response to HP is Important For PR
(a repost from my LinkedIn profile) PR consultants should be outraged at Lucy Kellaway’s attack on one of their own, right? She has gone public with what was probably intended as a private conversation...
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When Should a PR Person Step in to End an Interview?
Consumer electronics company VTech has provided a useful case study in the importance of preparing for a media interview and the decisions to make on whether to be interviewed at all. An interview...
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PR Measurement Needs to Look Up Not Down
Better metrics and frameworks aren’t the primary solution to public relations measurement. We need to ask better questions first. In this post (originally posted on the blog of Stephen Waddington who...
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