Peston Versus the PRCA – missing the point
The BBC’s Robert Peston fired some broadsides at the PR industry last week in the Charles Wheeler lecture which have somewhat overshadowed his more important message about the value of real journalism...
View ArticleCrisis and Reputation Management – A New Book
Bolt From the Blue – navigating the new world of corporate crises by Mike Pullen and John Brodie Donald I heard John Donald give a talk about the themes of his book Bolt From the Blue on Friday and I...
View ArticlePR and its Fetish
Warning this contains the words NAKED, VIRGIN, FETISH and WOBBLY BITS. And BOLLOCKS (twice) This started life as a reply to a typically thoughtful piece by Stephen Waddington who wrote about PR’s...
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The Brain’s Problem With PR and Marketing Measurement
Image Ruralsprawl, ?Brain? March 17, 2008 via Flickr, Creative Commons Attribution. This is for everyone who has been challenged to demonstrate a return on investment from PR or marketing. Take heart....
View ArticleBarcelona Principles – Problems and Solutions
On the evidence I have seen, few people care much about the Barcelona Principles. I’ll offer a solution here, but my evidence for making this claim is my experience judging a large PR awards scheme in...
View ArticleIn Praise of Volkswagen – a PR Masterclass
In PR terms, Volkswagen might be giving us a masterclass in crisis response strategy. The statement by Michael Horn the CEO of Volkswagen USA is in my opinion as good as it gets: “Our company was...
View ArticleMarketing Procurement, Let’s Collaborate
This a re-post of a piece I was asked to write by Steve Ashcroft, a prominent procurement expert. He asked me to develop an idea I had that marketing agencies and procurement professionals face similar...
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Lucy Kellaway’s Response to HP is Important For PR
(a repost from my LinkedIn profile) PR consultants should be outraged at Lucy Kellaway’s attack on one of their own, right? She has gone public with what was probably intended as a private conversation...
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When Should a PR Person Step in to End an Interview?
Consumer electronics company VTech has provided a useful case study in the importance of preparing for a media interview and the decisions to make on whether to be interviewed at all. An interview...
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PR Measurement Needs to Look Up Not Down
Better metrics and frameworks aren’t the primary solution to public relations measurement. We need to ask better questions first. In this post (originally posted on the blog of Stephen Waddington who...
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