Questions about recruitment at MediaCity should focus on 2016
The recruitment of staff to MediaCityUK continues to rumble on in the news, specifically the split between local and non-local results. The Guardian continues the story, although without much...
View ArticleWhiteline Fever – the Specialist’s Conundrum
How was your commute into work this morning? Was it stimulating? Was it one of your top 10 travel experiences? Or was it a mundane chore, possibly even to the extent that you can’t even recall parts of...
View ArticleSEO and social media –“tools to fool”?
PR is just off-line SEO. What? I spent yesterday at the excellent Search and Social School 2012 at Manchester Metropolitan University, organised with skill and elan by David Edmundson-Bird and Ben...
View ArticleIs the NLA out of step with publishers’ business models?
The recent Copyright Tribunal ruling in the long running dispute between the Newspaper Licensing Agency and the PRCA and Meltwater has been greeted by both sides in terms that make you wonder if they...
View ArticleOrchard Recruitment the Pick of the Bunch
A short blog to sing the praises of a Manchester recruitment company. This may be a first, after all, most people have a negative view of this trade, which is often characterised by a sausage factory...
View ArticleThe Tripartite Agreement to Secure Olympic Legacy
”Our responsibility is to stage a great Games for the athletes of theworld – A Games that inspires young people and heralds a new era for community development linked to sport, and maximises the...
View ArticleYo-Yo Confidence is the barrier to growth for SMEs
This is a cross posting about part-time directors from my other business, Local Business Partners. “Yo-Yo Confidence” is the real danger to growth News from the BDO Employment Index that hiring...
View ArticleThe Limits of Business Coaching
There is an interesting blog over on the www.localbusinesspartners.co.uk site by my business partner arguing that whilst business coaching has clear merits, for many SME owners it cannot answer the...
View ArticleAbility Tec a new name in contract electronics manufacture
I have been busy in the last few weeks on a an interesting new project to create a new business out of the former Remploy Bolton factory, which closed in August. I will acting as part-time marketing...
View ArticleIs Social Media Crowding Out the Quiet Voice of Reason?
The furore over Philip Schofield’s interview with the Prime Minister where he handed David Cameron a list of suspected paedophiles he had collected in a couple of minutes came at the beginning of the...
View ArticleTwitter’s Self-Centred Response to Trolling
(This is a re-posting of the opinion piece I was asked to write for The Drum magazine. It can be viewed here) This isn’t is a set of suggestions for how Twitter solves trolling. There are people with...
View ArticlePublic Access Barrister Manchester Welcomes Justice News
The news about a partial but significant U-turn on changes to the legal aid system and criminal justice system more widely are welcome news for one of my clients a Manchester Public Access Barrister...
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North West Photography Courses Opens for Business
The rural setting for the courses North West Photography Courses offers beginners to advanced workshops and is a new venture I am involved in, assisting in the marketing, PR, web development and social...
View ArticlePeston Versus the PRCA – missing the point
The BBC’s Robert Peston fired some broadsides at the PR industry last week in the Charles Wheeler lecture which have somewhat overshadowed his more important message about the value of real journalism...
View ArticleCrisis and Reputation Management – A New Book
Bolt From the Blue – navigating the new world of corporate crises by Mike Pullen and John Brodie Donald I heard John Donald give a talk about the themes of his book Bolt From the Blue on Friday and I...
View ArticlePR and its Fetish
Warning this contains the words NAKED, VIRGIN, FETISH and WOBBLY BITS. And BOLLOCKS (twice) This started life as a reply to a typically thoughtful piece by Stephen Waddington who wrote about PR’s...
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The Brain’s Problem With PR and Marketing Measurement
Image Ruralsprawl, ?Brain? March 17, 2008 via Flickr, Creative Commons Attribution. This is for everyone who has been challenged to demonstrate a return on investment from PR or marketing. Take heart....
View ArticleBarcelona Principles – Problems and Solutions
On the evidence I have seen, few people care much about the Barcelona Principles. I’ll offer a solution here, but my evidence for making this claim is my experience judging a large PR awards scheme in...
View ArticleIn Praise of Volkswagen – a PR Masterclass
In PR terms, Volkswagen might be giving us a masterclass in crisis response strategy. The statement by Michael Horn the CEO of Volkswagen USA is in my opinion as good as it gets: “Our company was...
View ArticleMarketing Procurement, Let’s Collaborate
This a re-post of a piece I was asked to write by Steve Ashcroft, a prominent procurement expert. He asked me to develop an idea I had that marketing agencies and procurement professionals face similar...
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